Digital Marketing Vs Traditional Marketing

 This article will tell you what is the difference between digital marketing and traditional marketing? What are there advantages and disadvantages and how does it actually matters

Digital Marketing is the marketing of products and services using various digital channels for eg selling products through by creating website or selling products on social media sites can be termed as digital marketing

Whereas on the other hand

Traditional Marketing   is the oldest form of marketing which includes promoting products by using channels like advertisements, newspaper printed ads, flyers, billboards etc.

Many entrepreneurs get confused which type of marketing they should use in order to get a maximum rate of returns with just investing a little. This problem can be clarified by studying the merits and demerits of both the types of marketing.

Advantages of choosing Traditional Marketing 

1.   One can easily reach their target audience- Reaching target audience gets easier through traditional marketing. For e.g. the newspaper printed ads can reach a selected number of audience.

2.   It can be understood easily – it becomes very easy to understand as the number of people are completely habitual of it.

 

Disadvantages of choosing Traditional marketing

1.   Using traditional media may be expensive – For e.g. Ads on televisions and newspapers is a very expensive source of marketing. Only the companies with lots of budget can afford such kind of marketing  strategy

2.   Little interactions with the medium used and customer- Often there is very little interaction with customers.

3.   One cannot predict whether the campaign was successful or not – It becomes very too difficult to judge that the money spent on advertisements is completely utilized or not.

 

 Now let us study the merits and demerits of Digital marketing

 Merits of choosing Digital Marketing

 1. Targeting the audience becomes very easy – Using this type of marketing strategy one can easily target the number of audience. This type of marketing strategy is very efficient for targeting the international audience.

2.  Interaction with your fellow customers is possible – Using this type of marketing strategy interaction can be done through a number of ways like you can encourage them to visit your website, can share your prospectus with your customers, read about your products and services, can give feedback to you easily. With these types of techniques, one can easily maintain good relationships with their customers.

3.  Development of a brand becomes very easy-   A well maintained and regularly updated website not only enables you to gather more leads but also helps in building the image of your brand in the eyes of the public.

4.  One can easily predict if the strategy was successful or not- prediction becomes very easy. One can easily examine the number of sales through generation of leads.

Demerits of choosing digital marketing

1.  Requirement of a high Speed internet – The entire model of digital marketing is based on the internet. For a smooth functioning of this campaign, high speed internet is a must.  A weak internet connection may hamper the growth of your business.

2.  Requirement of professional - Only a professional can make your business run successfully.

However the advantages of digital marketing supersede its disadvantages and as far as concerned with the requirement of a professional, you yourself can be a professional. Seeing the increasing demand of the course, Arora Technologies introduced a 2 week Digital marketing course for entrepreneurs to make them expertise in the topic. Not only this, Arora technologies will also help you in making your own website to attract a large number of audience towards your business. For more info you can call our helpline 9289335409 or can browse on our website www.aroratechnologies.in .